· “Swarovski for Samsung” has been launched, an exclusive collection of crystal-encrusted Galaxy S5 covers and Gear Fit charms.
· The Gear Fit Charm sliders are available in a wide variety of colors and styles, each easily customizable with mix-and-match capabilities, and the new Galaxy S5 covers will be available in Vibrant Blue and Mystic Black.
“Swarovski for Samsung” Collection launches on Samsung Online Store
New exclusive fashion accessories collaboration allows
individuals to express their personalities and tastes
The “Swarovski for Samsung” collaboration comes on the heels of a successful accessory partnership between the two brands during Mercedes-Benz Fashion Week in New York this past season. The collection marks the first time in more than 100 years that Swarovski has participated in a collaboration of this scale, where it fully integrates its branding into the collection.
“With technology and fashion so deeply intertwined, Samsung is more dedicated than ever to supporting self-expression through technological innovation and meaningful partnerships,” said Younghee Lee, Executive Vice President of Global Marketing, IT & Mobile Division at Samsung. “Collaborating with Swarovski on this stunning collection of device accessories reflects our commitment to providing people with user-experiences that express their distinct personalities and tastes.”
The collection of crystal-encrusted Galaxy S5 covers and Gear Fit charms is a distinctive union of Swarovski craftsmanship and Samsung technological expertise. Using a patented application process, Swarovski Crystal Fine Rocks are completely integrated into the back cover of the Galaxy S5, while two crystal effects are merged into one motif as an extra design feature. The new cover design will be available in Vibrant Blue and Mystic Black.
The Gear Fit Charm Sliders have been specially designed to provide users with the ultimate versatility in their wearable technology experience. The charms are available in a wide variety of colors and styles, each easily customizable with mix-and-match capabilities that enable people to embrace their personal tastes, even as they change for different occasions. Bar colors include Brown, Golden Shadow and Crystal. Dangle styles feature Siam Heart, Light Rose Heart, Crystal Skull, Anthracite Skull, Crystal Star, Blue Star and Golden Shadow Lips.
The “Swarovski for Samsung” collection will be available on the Samsung online store at http://store.Samsung.com beginning May 8 in Korea and pre-sales in China. Online availability in the United Kingdom will begin shortly thereafter. Starting May 22, availability will extend to offline Samsung stores.
“Samsung and Swarovski share a commitment to bringing high quality, highly desired products to the consumer market, and together, we have succeeded with the Swarovski for Samsung collection,” said Christoph Kargruber, Executive Vice President Global Marketing, Swarovski Professional.
For more product information, please visit www.samsungmobilepress.com.
*All functionality features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.