Two weeks ago today, the International Consumer Electronics Show (CES) 2013 raised its curtains in Las Vegas. During the 4 day show, more than 3,000 firms showcased their wares across conference centers. This CES was special in that we were able see the rise of “4K resolution & Ultra High Definition displays” and the next level of toughness with OLED curved screens. Also, many celebrities appeared at the CES including President Clinton at the Samsung Brand Matters keynote speech.
Samsung Electronics, especially, overwhelmed the visitors with its largest exhibition of new innovative products. While octa-core processors and flexible displays stormed the Venetian with Samsung’s own Dr. Stephen Woo giving a Keynote Speech, it was Samsung’s TVs that stole the show at the exhibition. The S9000 110-inch UHD TV, the world’s largest commercial Ultra High Definition TV; the Curved OLED TV; and the Smart Hub, a unique content platform with various contents, live TV broadcasts, VOD, apps, internet and such, caught the eyes of the visitors.
Among the Samsung products, the spotlight was on the Smart TV. To provide more concrete information to the consumers, a couple of campaigns were launched prior to and during CES.
First Look Campaign
On January 7, a day before CES 2013, the First Look Campaign was launched to introduce Samsung’s Smart TV’s new technology and innovations. This campaign served to increase the expectations of visitors before unveiling the new innovative products at this CES.
Discover & Win Livestream
The other campaign was called “Discover & Win Livestream,” which was held during CES. iJustine, a top social media power, broadcasted the CES live on Livestream, showing behind the scenes and the actual site of CES in detail and introducing Samsung’s new innovative products. This media also hosted this campaign, which participants could win a Samsung Smart TV by guessing the key words or codes that was given out during the Livestream and posting them on www.facebook.com/SamsungTV.
All the campaigns served to highlight Samsung’s newest and celebrated products, as well as to energize the crowd at CES! Hope to see you soon at CES 2014.