Let us show you more about ‘VITA’ ATIV

September 10, 2012 | Comments | Tomorrow Works

*Global Student Reporters’ comments are individual opinions and do not represent the official stance of Samsung Electronics.



PC? Tablet? No, it’s ATIV!



Samsung Electronics revealed its brand-new ATIV devices based on the Windows 8 OS for Smart PCs, tablets and Windows Phone 8 for smartphones on August 29th at IFA.


With the introduction of Microsoft’s Windows 8 and Windows Phone 8 operating systems, Samsung introduced “ATIV”, the new brand for its Windows-based devices. ATIV, the reverse the word VITA, meaning “Life” in Latin, is a pledge by Samsung to make everyone’s life extraordinary with excitement. The full range of Windows-powered devices will enable this goal.  Samsung introduced ATIV SMART PC, ATIV Smart PC Pro, ATIV Tab, and ATIV S, a full range of ATIV devices.


Samsung’s ATIV devices are simple, powerful, and beautiful. The Windows operating system is sleek, intuitive and compatible across devices. Samsung and Microsoft will provide users with an advanced, productive and creative experience with the ATIV devices. The full lineup is designed for a simple user experience to share your work and ideas as well as to allow users to enjoy consuming content.



Combing revolutionary design, the power of a notebook PC and the convenience of a tablet PC, the 11.6-inch Samsung ATIV Smart PC and ATIV Smart PC Pro are Samsung’s next set of smart devices. These provide computing power with Windows 8 functionality as well as full Windows 7 compatibility. Each device features a detachable keyboard-docking system that allows users to easily switch between a clamshell notebook PC and a tablet PC form factor.  Of course, the purpose of these devices is to allow for great mobility with maximum productivity. In addition to commonly-provided input methods, the ATIV Smart PC and ATIV Smart PC Pro are equipped with the renowned S Pen, delivering real writing and drawing experiences for both on the desk and on-the-go creativity and productivity.


Samsung ATIV S is a new smartphone for both work and entertainment featuring Windows Phone 8. ATIV S brings a stunning hairline design and high performance with a range of content-sharing options. Users can enjoy the brand new Windows Phone 8 experience on the ATIV S’s stunning 4.8” HD Super AMOLED display.


The ATIV series comes with Office Home and Student 2013 RT, offering the new versions of Word, Excel, PowerPoint and OneNote to help transform the way people get things done at home, school or work. These applications feature complete document compatibility, meaning people can open and create any document, edit it, and share it with others just like we do with PCs. 



Check it out now!



Look at its slim lines! It is 9.4mm thick and weighs only 750g.



The 10-finger touch screen allows you to freely arrange your contents and keep your OS main screen well organized. 



The biggest advantage of the ATIV is that it comes with MS OFFICE, featuring Word 2013. We were psyched to see the new version, which is simpler and better. When we used it, it worked well without any lag. 



Of course, lots of reporters and journalists were thrilled to check out the ATIV. Its detachable keyboard-docking system drew a lot of attention. It kind of felt like the device was a celebrity and the journalists were the paparazzi – they couldn’t stop taking photos.


In addition, fun 24 contents are provided by Samsung. While the S Camera fully takes advantage of the performance of the integrated front and rear cameras, the S Player ensures seamless playback of images and videos in any format.


We tried Fresh Paint app on the ATIV PC. When you run the Fresh Paint, it will appear like this (below).



You can mix your colors on the palette, just like a real artist. 



Tada! Well, we are no Michaelangelo, but let’s try something more complicated.


You can take a shot using the camera and edit your picture with Fresh Paint app. It feels kind of strange to do this on the PC, but once you get used to it, it’s a breeze.


We edited out pictures using the app and it was simple and fun.  You can write anything you want and add stickers.



Here we are, at the end of the 2012 Mobile Unpacked event. We were amazed by the products and honored to be here. This event was totally unforgettable. 


 All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

  • ApotheosisAfrican52
  • Michael Jin

    Samsung legacy is in trouble. Samsung may be worshipped in homeland Korea, but I am afraid that most of my colleagues in USA and Japan have great resentment and zero respect for Samsung. They fell that Samsung focuses way too much on copying companies like Apple and Sony, rather than innovating original designs and products. American uneducated consumers still buy Samsung gadgets because they only care about buying the cheapest products right away. But my colleaugues who are technical engineers (in USA) despise the Samsung Copying Strategy and have little respect for Samsung.

    • Bob Barker

      Just because most of “your colleagues” have great resentment and zero respect for Samsung does NOT mean that Samsung is in trouble.

    • Ninny1176

      “American uneducated consumers ” … you lost all your credibility right there.

    • jonez

      Apple are the kings of copying, and im not even a huge fan of Samsung.

      As Steve Jobs once said ‘good artists copy, great artists steal’

      Watch the Apple conference from the IPhone 5, and still try and tell me Apple are a ‘innovative’

      • http://www.facebook.com/aemehran Arya E. Mehran

        Agreed! there’s so much they can fool people through commercials.  People will eventually realize there really wasn’t anything special the fruit-brand and they weren’t that great.  Once people realize that, they have to be really dumb to continue buying their stuff. Mind it, some people are that dumb and unfortunately there’s no saving them!

    • Adamloh

      apple steal the gui innovation from xerox, how about that?

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  • Mauricio Tosini

    mac book pro?

  • ZenMatoshi

    It means they took the Sony Vita and spelled it backwards

  • voleheart

    so beautiful!!! 

  • http://twitter.com/Director4u2c Director4u2c

    As opposed to paying out the nose for copied products like apple crap… I am good.  Why pay $600 for a phone when I could pay $99 for the same thing with a different label made in the same country buy the same low paid Asians.  You know what am saying…lol Lets not get all highbrow when in a WalMart society if it wasnt for the fact that Apple has convinced people their products are so unique, once the smoke blown up peoples asses evaporates, Apple is done. And that day is fast approaching.

  • http://www.facebook.com/sharpsone Rob Sharp

    I’m loving it! By 2014 Windows 8 and Windows Phone 8 are going to slice and dice into the apple eco-system. I think people will finally realize Apple’s marketing machine isn’t a good reason to use a product that’s over priced and lacking innovation. The I-phone 5 is a great example of weak innovation!

    • http://www.facebook.com/aemehran Arya E. Mehran

      Well said bro!

      • Adamloh

        well said

  • http://twitter.com/EShy EShy

    The devices look great but the name doesn’t. should’ve kept the Odyssey code name and made that the Windows brand. Galaxy for android, Odyssey for Windows. that would make more sense instead of making up words (and people would know how to pronounce it)

  • Bobsmith

    As an American electrical engineer with multiple Samsung products I can assure you we respect Samsung’s true innovation over Apple’s marketing campaign. Simply making your phone bigger and changing the cable is not innovation. The current iPhone is practically identical to the one from 08′. Their computers are only so expensive because they markup each hardware component by 20%. This allows them to pay for their so called “customer support”. Of course they’re willing to replace your battery when you payed $1400 for a computer that costs $700 if its a PC. They’re always going to make a killing off you.

  • Yavuz ÇİÇEK

     Samsung how inadequate technology specialist providing technical service. After you first get your products sounds nice but trouble in putting the inability of technical services firm show that no matter how small. Although a computer can not be changed 37 days have passed, the technology giant to be talk about.