Galaxy Note 3 & Gear ‘Instagram Box’
To celebrate the pre-launch of Galaxy Note 3 & Gear, Portugal based its marketing teasing phase with a digital offline experience on Lisbon’s Fashion’s Night Out.
A large digital cube displays was placed in one of Lisbon’s most iconic belvederes projecting consumers’ real time Instagram photos, tagged with a specific Samsung ‘hashtag’ #SamsungNoteFNO
During the event, the hashtag got spread organically and originated a spontaneous event coverage by consumers powered by Galaxy Note 3 ‘Design Your Life’ motto.
The Instagram Box shows how online and physical worlds are linked and how much consumers are keen on interacting with brands. You just have to find the right way!
*User generated content – real time instagram coverage
About the Vogue Fashion’s Night Out
Vogue Fashion’s Night Out is an yearly Fashion, Beauty & Lifestyle event, where several renowned stores keep their door open after the “normal” schedule and the streets are full of music, animation, cocktails, gifts and promotions. This event had the support of Lisbon’s City Hall.
Written by Ines Tomas Mateus from Portugal
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