Ever notice how poetic Arabic is? Here’s how we celebrated it

on December 23, 2014
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The pride we have for our language is universal, regardless of what language we speak or write. As our modern lifestyle continues to depend heavily on technology, language, especially the written word, is changing too

 

This is especially true for one of the most complex yet poetic languages, Arabic. Arab countries may have different cultures, different histories and different religions, but the Arabic language unites all 22 countries and 367 million Arabs. It’s powerful.

 

Arabic Pen

 

Despite the fact that Arabic is a unified representation of cultural identity, its complexity has prevented most tech companies from creating apps, platforms and content in Arabic.  The tech industry is focused on English-language based development. Samsung is an exception.

 

Galaxy Note Series_Arabic

 

The Galaxy Note Series has been delivering a solid Arabic handwriting recognition feature, giving people more incentive to continue writing in Arabic and creating more Arabic content. As an effect, Samsung hopes to contribute to Arabic cultural efforts in preserving and promoting the Arabic language.

 

Bi Qalam Arabi campaign posters

 

Also Samsung run a full scale ‘Bi Qalam Arabi’ campaign on last June with an intention to encourage Arabic handwriting with Galaxy Note 4’s Arabic handwriting recognition feature. Samsung run the campaign via dedicated website, TV commercial and online & offline channels. For example, the video below got more than 1500,000 views on Youtube.

 

 

To further raise awareness, Samsung run another campaign called “I Write in Arabic’ to celebrate the UN Arabic Language Day (18th of December every year.) We created a Facebook group on the 7th of December and asked everyone to write Arabic on all social networks. People from all over the globe were excited to support our initiative, others were interested in taking part in it and they all helped us spread the message. We’ve also designed 11 Arabic alphabets, so people can share it with other people all around the world.

 

Bi Qalam Arabi alphabet

 

Total of 34,000 people joined the group. Moreover, people, celebrities and even other brands took part and changed their profile pictures to the alphabets we designed to support the initiative. And by December 18th… the Twitter timeline was almost all in Arabic! We estimate that the campaign reached almost 163 million people. (The hashtag بالعربي_بكتب# generated almost 791 million impressions!)

 

Bi Qalam Arabic badges

 

Through these campaigns, Samsung hopes to reaffirm the richness and depth of various cultures, including Arabic. What do you think about the campaigns? Please leave a comment to let us know.

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