Design Power of Samsung Electronics (infographic)

August 3, 2011 | Comments | Tomorrow Works

"Good design is the most important way to differentiate ourselves from our competitors,

… We want to be the Mercedes (DCX) of home electronics,"

- Yun Jong Yong, Advisor (was CEO in 2004)

 

"Samsung is the poster child for using design to increase brand value and market share,"

 

- Patrick Whitney, Institute of Design at the Illinois Institute of Technology)

 

These are some quotes from a Businessweek article from back in 2004: 

Samsung Design – The Korean giant makes some of the coolest gadgets on earth. Now it's reinventing itself to get even cooler

 

Ever since, Samsung has carefully honed its design capabilities, and some of the fruits are as follows:

 

(infographic)