"Good design is the most important way to differentiate ourselves from our competitors,
… We want to be the Mercedes (DCX) of home electronics,"
- Yun Jong Yong, Advisor (was CEO in 2004)
"Samsung is the poster child for using design to increase brand value and market share,"
- Patrick Whitney, Institute of Design at the Illinois Institute of Technology)
These are some quotes from a Businessweek article from back in 2004:
Ever since, Samsung has carefully honed its design capabilities, and some of the fruits are as follows: