Pink Galaxy S5 is only available in Japan, Here is why

May 14, 2014 | Comments | Tomorrow Works

On May 15th, the Galaxy S5 will finally be released in Japan. As the last country where the Galaxy S5 will be launched, a special pink model of the Galaxy S5 is being offered. Here’s the thing: why did Samsung offer a pink phone for Japan?

 

 

Japan Loves Pink

 

Unfortunately, I'm not Japanese, but it seems like pink is very popular there – it's never hard to find this ever-present color. Well, actually, it is pretty obvious that they do love pink:

 

 

 • Cherry Blossoms

 

 

Cherry blossoms are famous in Japan, and worldwide, for their beautiful pink petals. From late March to mid-April, or even early May, the country’s iconic flower “Sakura” ("Cherry blossoms" in Japanese) bloom all over Japan. Thousands of people fill the parks to enjoy flower viewing parties under the trees with friends, family, and colleagues. Especially in cities like Tokyo, these parties often go on until late at night. For the brief period that the cherry blossoms bloom in Japan, it seems like the entire country completely falls in love with pink.

 

 

 • Hello Kitty

 

 

Hello Kitty, created in 1974 by a Japanese company named Sanrio, is another example of pink’s popularity. This cute white-headed character, usually with a pink ribbon on her ear, is very popular and so loved by teens and adults in Japan that the range of Hello Kitty merchandise covers everything from stationery, purses, and clothing to mobile phone covers and even underwear. In Tokyo, you can even take the Hello Kitty Bus, which features the character on the outside and inside! Not only is it popular in Japan, but it has also been exported all over the world and captivated people’s hearts. You can have a meal at Hello Kitty Café in Seoul, enjoy Hello Kitty tea with Hello Kitty shaped cookies in the Netherlands and visit Hello Kitty Museum (unofficially run by a fan) in Germany.

 

 

 • Why not? Enthusiasm for Pink

 

Do we need a reason to have a love of something? Not really. In Japan, eye-catching shades of pink are visible just walking down the street.

 

 

 

Pink Galaxy S5 for Japan

 

So as we can see, pink is deeply loved by Japanese people. It's not the first time Samsung has offered a pink Galaxy. However, for this particular offer in Japan, two shades of the Pink Galaxy S5 were designed specifically for Japanese users, based on consumer preference research.

 

In Japan, the first two colors selected for the Galaxy S5 were black and white, targeted for male consumers and for unisex respectively. To find the third color for female users, a survey* on smartphone color preference was conducted. Pink was the most preferred color for Japanese female users, from teenagers to those in their fifties.

*Note: The consumer preference survey was conducted by Cross Marketing in February 2014.

 

 

 • The Sweet Pink: Soft Metallic Rose

 

 

In particular, sweet pink led the way. Also called "Soft Metallic Rose", the Sweet Pink Galaxy S5 boasts an attractive color with matte texture, providing classy and feminine beauty. This model is offered by NTT Docomo.

 

 

 • The Champagne Pink: Warm Shiny Gold

 

 

As gold was given as the second most popular color, "Champagne Pink", the golden pink Galaxy S5, was prepared as well. Providing a calm and refined beauty, this "Warm Shiny Gold" model is designed to offer an exclusive high-class aesthetic. It is offered by KDDI.

 

 

Pretty in Pink

 

Concluding in Japan, the Galaxy S5 release is complete all around the world. It has broken a new record, being the shortest release in the most countries around the world for a single smartphone model, appearing in around 150 countries in just 35 days, since April 11th.

 

With the essential features, such as the battery, camera, and display strengthened to new heights, the Galaxy S5 has shown its care for the consumer’s life. And again, taking into consideration a deep affection for pink, the Galaxy S5 wore the new color for its Japanese users. With Samsung Electronics, now, please have it your own way!

 

 

*All functionality features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation. 

  • Jerry

    Pretty in pink! Hopefully Samsung will bring the pink S5 to the other countries, too!!

    • shanda

      Yes please Samsung bring pink to the USA!

      • samsungtomorrow

        When we hear anything about it, we are going to let you know right here on the blog. @shanda ! Thanks.

    • samsungtomorrow

      We know @Jerry ! However, currently we do not have any information about the availability of the pink Galaxy S5 in other countries. But, when we do, we will let you know.

  • Coinmanmat

    Japan must really love pink phones then lol

    • samsungtomorrow

      Not just pink phones,@Coinmanmat:disqus. Pink Galaxy S5! Haha. But yeah. Japan must really love it.

      • Coinmanmat

        I would love for you to offer that phone in some kind of shade of red, I would buy it haha

        • samsungtomorrow

          We’ve looked up and it was difficult to find the color that goes by ‘some kind of shade of red’. But your preference has been noted by us. Thanks, @Coinmanmat:disqus haha

  • Pauly

    Pink as an exclusive for one retailer would be worth investigating.

  • Sebastian

    If pink were availible (in EU) it would be the next thing that i bought for my wife

    • samsungtomorrow

      The thought of it is very lovely @Sebastian! Pink is so in. It seems like it is only available
      in Japan though. Would she settle for a different color?

  • Beatts

    Hi, I’m from Australia.. I have the galaxy s5 I purchased the flip cover in the champagne pink! The phone actually clips onto the case, you need to take the back panel of the phone off to attach, so then you have your champagne pink colour and a protector all in one!! I also have the gear 2 and I have to say Samsung, LOVE this phone and the watch has made life even easier now.. :-)

    • samsungtomorrow

      G’day mate! Thanks for the love, @Beatts! We’re glad you’re enjoying your Galaxy S5 and Gear 2! We love you more!

  • Alpine Bayer

    Very important insights into the Galaxy 5 features and capabilities. Thank you! Just want to ask one question: I have recently bought a Galaxy 5 international (European) version in Geneva, Switzerland. Unlike what I see on the photos provided in your article, “Galaxy S” or “Galaxy S5″ is not written on its body — whether on the top or bottom of the screen,
    or on the back cover. WHY?