As the lights come up, a man slowly approaches a pedestal. He reaches out to touch the screen of the new ATIV Smart PC. Music suddenly bursts out, and the man’s movements suddenly become a flashy mixture of dance and control. Is this a video or an advertisement? Or both?
The stars of this clip are the new Korean singing group EXO-K. No strangers to the spotlight, they have already appeared as models for Calvin Klein Jeans, as well as various beverages and cosmetic products. Now EXO-K is the face of Samsung’s ATIV Smart PC, and the match could not be better.
‘Create Your Smart Style’ is the title of the song featured in this clip, written and performed by EXO-K. The sounds and images draw in the viewer, making for a unique combination of high-energy music video and overview of the functions of the ATIV Smart PC. Combined together, they create a seamless video of style and function.
By now you definitely want to take a look for yourself! Trust us, you do not want to miss this clip!
As ATIV Smart PC generates a synergy of laptops and tablets on a single device, EXO-K shows the synergy of a group of individual members, each with unique talents! EXO-K is the perfect combination of style and talent to represent the new ATIV Smart PC.