The Samsung Galaxy S III has officially arrived in the U.S. The premium content sharing smartphone is available online starting today on T-Mobile’s Web site and in select retail stores. AT&T, Sprint, Verizon Wireless and U.S. Cellular will have the Galaxy S III in-store and online within the next several weeks.
The Galaxy S III celebration kicked off in New York City last night with a star-studded event hosted by actress Ashley Greene from Twilight fame. Five hundred fans were granted access to an experiential event held at Skylight Studios in the trendy SoHo district to test drive the sharing capabilities of the Galaxy S III, get their picture taken with NBA stars Steve Nash, Kevin Love and Stephen Curry and share those once-in-a-lifetime experiences with the Galaxy S III. Capping the night off was a special surprise performance by electronic artist Skrillex.
Taking its inspiration from nature, Samsung Mobile designed the Galaxy S III features to respond intuitively and naturally to human use and interaction. It balances ergonomics with intuitive use so that the device becomes essentially an extension of its user. To celebrate the launch of the Galaxy S III and its natural inspiration, Samsung Telecommunications America will donate $1.5 million to benefit the World Wildlife Fund, which strives to build a future in which people live in harmony with nature. In order to kick-start the campaign, Samsung fans can share their favorite animal species with the world by voting at www.facebook.com/samsungmobileusa and at the various launch events being hosted June 20-22. Samsung will announce the donation on its Facebook page and tap into its community of nearly 7 million fans on Facebook.com/samsungmobileusa to help raise awareness of the WWF initiatives with posts throughout the week.
The launch of the Galaxy S III is being supported by the largest and most innovative marketing and advertising campaign ever conducted in the U.S. by Samsung Mobile. The campaign leverages technology to engage consumers in new and interactive ways and reward Galaxy S III owners. We hope you’re able to check out a few of the upcoming events and activities:
•With sharing as a key feature of the Galaxy S III, Samsung is rewarding new owners with free premium content via Samsung Share-to-Go Stations across the nation. Leveraging the Near Field Communication (NFC) technology incorporated into the Galaxy S III, Samsung customers are able to download content directly to their device by simply tapping their phone to the smart board or kiosk. Of course, when content is downloaded, it is stored on the device so it can be viewed at any time.
•This summer, Samsung is launching an interactive cinema 3D game experience at theaters across the country. The Samsung Galaxy S III Cinema Game allows the audience to uniquely interact with a 3D phone on-screen and move images around with hand motions to score points.
•This weekend, the Times Square Share will give consumers on the streets of New York the first opportunity to share photos and video with the Galaxy S III. Consumers that perform actions such as playing air guitar or showing off dance moves can become “suddenly famous” and watch their video on the Samsung Big Board in Times Square and on Samsung’s social media channels.
•Beacon is the latest from Samsung – it’s a mobile-only magazine and content hub with the most recent news, tips, information and entertainment designed for people who’ve left the desktop behind. Beacon will offer daily news and features culled from more than a thousand sources across the Web, as well as exclusive stories and downloadable content in the form of music, video, and e-books and magazines.
Sharing & simplicity
The sharing services and capabilities of the Galaxy S III connect people to the experiences and content that influence their daily lives. This smartphone harnesses the potential of Samsung’s diverse ecosystem of consumer electronics by enabling sharing of content over multiple devices, among large groups or with another device. The process of pairing the Galaxy S III for these sharing services takes little-to-no set up. Curious about more info? Read on.
New smartphone standard
The Galaxy S III creates a true industry first by delivering the same design and user experience across the different carriers while also offering the customized services of each of the five U.S. carriers. Design highlights include:
A host of premium Galaxy S III accessories, including convenient docking options, convergence solutions and an array of colorful cases and covers, will be available for all Galaxy S III smartphones.