Passing the Torch for Hope: Samsung’s Humanitarian Relay Project for the 2012 Summer Olympics

Quote_Mr SP Kim

“Our goal is to use innovations in technology to open up the Olympic Games for everyone and leave a lasting effect once the event itself is over. With the Samsung Hope Relay people can download an app, do a mile while being cheered on by friends, family, celebrities and some top athletes, and contribute to a charity in the process. What’s more, the funds raised for Kids Company, International Inspiration and the IOC’s designated charity will leave a legacy that we can all be proud of.” Mr SP Kim, President and CEO of Samsung Europe

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